Strategic retention and engagement
Keep participants informed, valued, and engaged so programs deliver lasting impact for both customers and the utility.
Engagement and retention are crucial levers for program performance: strong strategies help you avoid constantly “refilling the bucket” and ensure programs deliver on long‑term goals.
Diagnose churn
Analysis of retention and churn patterns to understand where and why participants are falling off.
Improve the journey
Recommendations to adjust messaging, communication cadence, and value propositions so programs stay relevant as customer needs and expectations evolve.
Engagement plan
Integrated retention plans that work alongside your acquisition and customer service efforts so participants see a consistent, thoughtful experience at every step.
Turn touchpoints into moments that engage
Once customers enroll, every touchpoint is a chance to reinforce their decision. We help you leverage those moments to strengthen loyalty and get the most value out of every participant.
Timely reminders and educational tips that help customers understand how to make the most of their participation.
Impact updates that highlight individual and collective outcomes to keep customers engaged.
Communications that share participant stories, introduce new tools, and cross‑promote aligned programs.
Green‑e® compliant retention for green power programs
For Green‑e® certified programs, retention communications must do more than engage — they also need to meet specific requirements. We bring more than 20 years of experience designing retention journeys that satisfy both, with 80+ Green-e® marketing compliance review submissions to back it up.
Proven strategies for engagement
Read how our retention best practices keep customers engaged and programs performing over time.
