Enrollment campaigns that deliver results
Grow participation with outbound calling, marketing, and targeting services, backed by Onward’s 700,000+ enrollment track record.
Whether you need a new channel or a fully integrated campaign, we tailor our approach to your goals, market, and budget. Our enrollment acceleration services include:
Outbound calling
Enroll residential and SMB customers in load flexibility and green power programs, with insights that only conversations can reveal.
Digital and print marketing
Drive awareness and conversion, either as stand-alone marketing campaigns or coordinated with calling.
Specialized targeting
Strategies powered by propensity modeling and segmentation to reach the customers most likely to enroll in your programs.
Outbound calling: the engine behind predictable, scalable enrollments
At the heart of our approach is a simple truth — an expert, values‑aligned conversation can do what no other channel can.
proven conversion rate in a single campaign
higher conversion rates than email
conversations with positive
or neutral sentiment
What outbound calling delivers
Consistent, high-volume enrollment
Strong results across audiences, including in hard‑to‑reach segments, at the substation level, or with custom targeting approaches.
Conversations that build trust
Our sales representatives surface what matters most to customers and position the utility as a helpful, value-aligned advisor.
Rich customer intelligence
Two-way conversations that deliver insights you can’t get from email campaigns, digital ads, or other one‑way channels.
Since 2020, our outbound calling teams have completed more than 1 million customer conversations and enrolled over 180,000 customers for nine utility programs.
Expert sales representatives backed by customer intelligence
Specialized sales-trained representatives who focus on education while consistently delivering enrollments.
AI-powered listening tools to capture questions, objections, and motivations from every call, turning each conversation into customer intelligence for future campaigns.
Sophisticated energy industry knowledge to ensure customers understand programs before enrolling.
See what outbound calling can achieve
A Pacific Northwest utility partnered with Onward to implement a dual‑pitch outbound calling campaign for a time of use rate and a premium renewables option, achieving a 7.4% conversion rate.
Digital and print: campaigns that drive awareness and conversion
Our digital and print marketing services are designed to drive enrollments and build awareness.
Full-funnel campaigns across email, direct mail, paid social, bill inserts, and paid search to build awareness and drive direct response.
Creative and messaging that translate complex rate and program designs into clear, customer-friendly benefits that motivate action.
Strategy and testing to optimize subject lines, offers, and calls to action for higher open, click, and enrollment rates.
Integrated channels, bigger enrollment lift
Customers who received both an email and a call enrolled at a rate about 20 times higher than email alone, and roughly two times as high as calling alone, for a premium renewable program.
Digital and print lay the groundwork by building awareness, and calling converts that awareness into enrollments.
Targeting that makes every contact count
Our targeting and insight engine make every campaign across calling and marketing more efficient and effective.
Propensity models and segmentation that focus on high-opportunity customers.
Analyses that generate market insights about your program to drive targeting, messaging, and more.
Targeted lists that have driven up to 60% higher response rates in direct mail campaigns.
Built for scale and compliance
Our enrollment acceleration services are designed to fit into existing program portfolios and risk management requirements, whether you engage us for outbound calling, marketing, targeting, or a combined approach.
Strict adherence to utility customer contact preferences and applicable TCPA and FCC rules, including consent, opt-out, and autodialer requirements.
Robust data security practices backed by SOC 2 certification and aligned with utility expectations for protecting personally identifiable information.
Campaigns that can be easily scaled up or down based on program timelines, enrollment targets, or outages.